Mobile-first and Girl Power

There are many people who have found success and power in the social media industry directly. For example, I previously talked about Andy Carvin, the social media strategist for NPR, whose career is almost entirely based on social media. Sheryl Sandberg is one of the biggest power players in the entire social media industry. As the COO of Facebook, best selling author, and former vice-president of global sales at Google, Sandberg is now listed as number six on Forbes’ list of Most Powerful Women.

Sandberg is now credited for successfully making Facebook profitable. She has revolutionized Facebook’s mobile abilities as well as the way it uses advertisements on mobile devices to increase revenue. Also, Sandberg helped create the new Facebook Android app called Home which is intended to be the home screen on Android phones.

In her four years at the company she’s helped Facebook become profitable, expand internationally, and grow its user base by more than a dozen times over to over 900 million.

In her book “Lean In: Women, Work and the Will to Lead” Sandberg gives her two cents on women in the workplace and, more specifically, women in powerful positions. Her book addresses her own real life experiences and the need for women to rise in rank and importance in the corporate world.

Sheryl Sandberg is a truly inspiring and fascinating woman. Her career is especially interesting to me because it addresses two issues in our world that are increasingly important; the social media industry and equality for women in the workplace. Sandberg is mastering profitability in social media in ways that no one has been able to do yet. She is doing this by taking advantage of the growing demand for mobile-friendly applications and networks. All of this and she is also a great role model for all of us young and ambitious women out here.


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